Open to Digital Marketing Internships

Palak Chhabra

Digital Marketing Executive · SEO · Content Strategist

BBA graduate transitioning from US recruitment into digital marketing through certifications, self-learning, and practical projects.

Hanumangarh Junction, Rajasthanchhabrapalak2005@gmail.com
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About

A quick introduction

I'm a BBA graduate currently working as a Non-IT Recruiter at Pacer Group, where I spend my days on keyword-based candidate searches, profile research, and stakeholder communication.

I'm now transitioning into digital marketing. Through certifications and self-learning, I've been building a foundation in SEO, content marketing, social media, and AI tools, and applying what I learn in small practice projects.

My recruitment work has sharpened skills that carry over directly into marketing: keyword research, audience targeting, attention to detail, and clear communication. I'm looking for an entry-level opportunity where I can keep learning and contribute.

BBA Graduate

Business administration background with a focus on marketing.

Non-IT Recruiter

Currently at Pacer Group, sourcing and screening candidates.

Learning SEO & Content

Building a foundation in SEO, content marketing, and AI tools.

Research & Communication

Strong research habits and clear, structured communication.

Skills

What I'm building a foundation in

Skills learned through certifications, self-study, and basic practice.

Digital Marketing

Digital Marketing
SEO Fundamentals
Keyword Research
Content Writing
Social Media Marketing (Fundamentals)
Meta Ads (Fundamentals)

Tools

Google Analytics (GA4) — Basic
Google Search Console — Basic
WordPress — Basic
Canva
ChatGPT & AI Tools
MS Excel

Experience

Where transferable skills come from

My recruitment and internship experience built skills that support a career in digital marketing — keyword research, audience targeting, and clear communication.

Non-IT Recruiter (US Staffing)

Pacer Group · Mohali, Punjab

Feb – Present
  • Analysed job requirements and built targeted keyword searches to source candidates through ATS platforms and job portals.
  • Reviewed profiles to evaluate skills and suitability against role requirements, strengthening research-based decision-making.
  • Conducted structured screening calls to assess qualifications, communication, and role fit.
  • Coordinated candidate submissions and presented shortlisted profiles to hiring managers and clients.
  • Partnered on requirements for enterprise clients including Southern Company, BMW, Carrier Corporation, Waste Management, Merck, and Cotality.

Marketing Intern

Technoscape Pvt. Ltd. · Bathinda, Punjab

Jun – Jul
  • Observed and supported core marketing and customer satisfaction processes as part of a hands-on training internship.
  • Assisted in collecting and organizing customer feedback through structured questionnaires to support marketing insights.
  • Learned foundational logo design and branding concepts to support brand identity projects.

Transferable skills for digital marketing

ResearchCommunicationLinkedIn SourcingMarket ResearchATS ExperienceStakeholder ManagementAttention to DetailProblem Solving

Learning Projects

Practice projects

These projects were created for learning and portfolio purposes to demonstrate my understanding of digital marketing concepts. They are not client work.

Practice Project

SEO Keyword Research

Objective: Learn keyword research basics.

Tools

Google Keyword PlannerGoogle SearchExcel

What I did

  • Researched keywords
  • Grouped keywords by search intent
  • Organised keywords in Excel
  • Created a simple content plan
Key learning: Understanding keyword research and search intent.
Practice Project

Social Media Content Calendar

Objective: Learn content planning.

Tools

CanvaExcelChatGPT

What I did

  • Planned a 30-day content calendar
  • Wrote captions
  • Selected hashtags
  • Designed sample post ideas
Key learning: Understanding content planning and consistency.
Practice Project

Email Marketing

Objective: Learn email marketing basics.

Tools

CanvaChatGPT

What I did

  • Created a welcome email
  • Designed a promotional email
  • Wrote subject lines
  • Added call-to-action buttons
Key learning: Understanding email structure and communication.

Certifications

Certifications & training

Courses and workshops completed while building a foundation in digital marketing.

Generative AI Mastermind

Outskill · Sep 2025

Business Email

HP LIFE · Aug 2025

Master Facebook Ads

WSCube Tech · Jul 2025

AI-Driven Digital Marketing

WSCube Tech · May 2025

Master AI-Powered SEO Fundamentals

WSCube Tech · May 2025

SEO Workshop (5-Day)

BFCET · Apr 2025

Why Hire Me

What I bring to the table

Strong research skills

Good communication

Quick learner

Attention to detail

Analytical mindset

Eager to learn

Adaptable

Professional attitude

Contact

Let's connect

I'm open to entry-level digital marketing opportunities. Feel free to reach out.

Email

chhabrapalak2005@gmail.com

Phone

+91 95888 52188

LinkedIn

palak-chhabra-942316318

Location

Hanumangarh Junction, Rajasthan

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